New H&M Beauty Range | First Impressions & Swatches

When I heard that H&M were releasing a brand new beauty collection last week I was so excited. Their current collection was nothing more than average so after seeing pictures of their products in brand new luxury packaging I couldn’t wait to get my hands on it.

h&m beauty department swatches h&m beauty department swatches

The packaging has had one hell of a makeover and looks far more luxurious than their previous beauty products. Each product comes in individual outer packaging which I think really takes their new range to the next level. The price point has also increased but from first impressions the quality is brilliant so the difference in cost is understandable.

Lip Products:

hm beauty cream lip colour swatches lipstickh&m hm beauty cream lip colour swatches lipstickh&m hm beauty cream lip colour swatches lipstickh&m

Cream Lip Colour | £7.99

I’m so impressed with these lipsticks from first impressions. There’s a huge range of shades and from swatching their various colours in store I found them all to be incredibly pigmented, and as the name suggests, very creamy.

Heirloom is the perfect Autumn shade, it’s somewhere in between a deep red and a plummy purple but it’s more than your average deep lip colour.

Pomelo Juice is a stunning coral pink colour that would be suitable all year round. It would make a beautiful shade for the summer months but is also a lovely take on a nude lip for the colder months.

In A Nutshell is a beautiful brown nude that has pinky undertones. It also has that slight ‘greige’ tone to it that’s extremely popular at the moment.

Face and Eye Products:

hm beauty blusher eyeshadow and cream eyeshadow swatches hm beauty blusher eyeshadow and cream eyeshadow swatcheshm beauty blusher eyeshadow and cream eyeshadow swatches

Pure Radiance Powder Blush | £6.99

After scoping out all the blushes in store I went for Pink Peach which (as stated in the name) is a pinky peach shade. The powder itself feels extremely soft and not at all cheap – it’s finely milled so is fairly sheer but very build-able.

High Impact Eye Colour Eye Shadow | £4.99

I couldn’t resist buying this eye shadow in shade Act Your Beige, it’s hard to tell from the above swatch but it’s actually a beautiful rose gold shade with slight shimmer. As with the blush, this eye shadow is extremely pigmented and has a buttery texture comparable to that of a high end eye shadow.

Colour Essence Eye Cream | £4.99

I’m a huge fan of cream eye shadows and Earth Angel is a beautiful warm brown shade that instantly caught my eye. I think these types of shadows are so quick and easy to apply and are also extremely versatile. First impressions are very good with this little product, the pigment packs one hell of a punch and the texture is actually more of a mousse than a cream – so I imagine this will blend like a dream.

Nail Products:

H&m beauty nail polish swatchesH&m beauty nail polish swatches

Nail Polish | £3.99

Brickwork – Orange-esque rust shade

Plum Fool – A mid plum shade

I’ll be properly putting these new beauty bits to the test over the next couple of weeks, but so far I’m very impressed with the quality of their new collection.

Will you be picking up anything from H&M’s new beauty range?


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  1. miekeey 16th September 2015 / 11:50 am

    Great photos! xx

    • nicolafayq 16th September 2015 / 11:53 am

      Thank you! :) x

  2. Stacey Oriette (@detailsofdress) 16th September 2015 / 6:15 pm

    I am in love with the packaging! Can’t wait to read what you think about the quality of the products – from the swatches, it looks pretty decent! xx

    • nicolafayq 16th September 2015 / 6:37 pm

      I know, it’s so much nicer than their previous makeup packaging! I’m hoping the quality will be just as good :) x

    • nicolafayq 16th September 2015 / 6:38 pm

      Isn’t it just! Me too, excited to properly put it to the test :) x

  3. lovefromhamburg 16th September 2015 / 8:05 pm

    I have one of the lipsticks in the shade seashell, and I absolutely love it! I really want to try some more of their products – great post btw xx

    • nicolafayq 16th September 2015 / 8:15 pm

      Ah glad you like it – I haven’t tried mine properly yet but I have high hopes! And thank you :) x

  4. chelseadickenson 16th September 2015 / 10:21 pm

    Love, love, love the heirloom colour lipstick! I’ve found it so hard to find cheaper dark shades as they all just turn out to be a bit too warm. Will definitely be giving it a go!

    • nicolafayq 16th September 2015 / 11:04 pm

      Yeah I know exactly what you mean! I hope it looks just as nice on! X

  5. sachini1981 17th September 2015 / 6:22 pm

    I really enjoyed this post ! Can’t wait till these are launched in Dubai ! Everything looks so beautiful…

    • nicolafayq 17th September 2015 / 10:47 pm

      Glad you enjoyed it :) yeah it’s a really stunning collection, hopefully it’ll launch there soon! X

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